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The Squier lineup was augmented in 1996 with Affinity and Pro Tone/Vista series guitars and basses.Entry-level Affinity Series instruments were straightforward, basic Stratocaster, Telecaster and Precision Bass guitars in black, red and white.Music tastes at the time often ran to lower-than-low sub tones fueled by 7-string models, and Squier produced a short-lived 7-string Showmaster guitar.Throughout the early 2000s, Squier staples such as the Affinity and Standard series continued with few changes other than occasional color additions, although a new twin-pivot bridge with satin anodized saddles was added to the Standard Series (once again mirroring Fender in design evolution).Non-traditional Squier Vista Series instruments were also introduced in this period.Some Vista models, such as the Super-Sonic, Venus and Venus XII, were innovative designs with no clear Fender predecessors; others combined Fender features from different models into all-new creations such as the Jagmaster, which remains a solid Squier performer to this day.Figured-top Deluxe models and black-and-chrome Standard Series models were launched, along with two Telecaster Custom models that became part of the new Vintage Modified family.
When Squier versions of these instruments appeared, demand for them as the "official" cost-conscious alternatives was immediate, and a brand name was reborn. B." Squier, a young English immigrant who arrived in Battle Creek, Mich., in the latter part of the 19th century, was a farmer and shoemaker who had learned the fine European art of violin making. Squier violin, banjo and guitar strings became well known nationwide and were especially popular among students because of their reasonable price.
The Affinity Series paved the way for the subsequent great success of Squier instrument/amp/accessory packages, such as the Strat Pak and Bass Pak, that provided aspiring musicians with everything they need to enter the world of amplified music in a single all-in-one purchase (usually by mom or dad).
Fender had previously experimented with "holiday bundles," but the Squier package concept proved wildly successful, putting a new generation of young musicians on a path to making music.
In late 1983, as it had in Europe and Japan, Fender decided to import Squier instruments into the United States in order to compete with the many copies flooding the domestic market.
To make them stand out without competing directly with Fender's existing domestic models, these U.